# Paid Ads Launch Plan: AI Workflow Audit
## doany.ai | April 2026 | Budget Review Ready

**Prepared for:** Budget Review — April 12, 2026
**Offer:** Free AI Workflow Audit (lead magnet / consultation hybrid)
**Landing page:** https://doany.ai/workflow-audit
**Conversion goal:** Completed audit request form
**Month 1 budget:** $14,500

---

## Executive Summary

Three-platform launch (Google Ads, LinkedIn, Meta) to drive qualified audit requests from operations leaders at mid-market companies (50-500 employees). We lead with high-intent search capture on Google, layer in precision B2B targeting on LinkedIn, and use Meta for retargeting and lower-cost demand generation. Target: 145-220 qualified audit requests in Month 1 at a blended CPA of $65-100.

---

## 1. Platform Strategy & Budget Allocation

| Platform | Role | Monthly Budget | % of Spend | Target CPA |
|----------|------|---------------|------------|------------|
| **Google Ads** | Capture high-intent search demand | $6,500 | 45% | $55-80 |
| **LinkedIn Ads** | Target ICP by title + company | $5,000 | 34% | $90-130 |
| **Meta (FB/IG)** | Retargeting + demand gen | $3,000 | 21% | $40-65 |
| **Total** | | **$14,500** | **100%** | **$65-100 blended** |

### Why this mix
- **Google (45%):** People actively searching "workflow automation" and related terms are closest to converting. Highest efficiency per dollar.
- **LinkedIn (34%):** Only platform where we can target VP Ops / Director of Ops / COOs at 50-500 employee companies directly. Higher CPA, but lead quality justifies the cost.
- **Meta (21%):** Cost-effective retargeting across the funnel + interest-based prospecting to build pipeline at lower CPMs.

---

## 2. Campaign Architecture

### Google Ads — 3 Campaigns

```
GOOG_Search_HighIntent_WorkflowAudit_Apr26
├── Ad Group: Workflow Automation (exact + phrase)
│   Keywords: "workflow automation software", "automate business processes",
│             "AI workflow tool", "process automation platform"
├── Ad Group: Pain Point (broad match modified)
│   Keywords: "reduce manual data entry", "workflow bottleneck solutions",
│             "too much manual work", "operations efficiency tools"
└── Ad Group: Competitor
    Keywords: "zapier alternative enterprise", "uipath alternative",
              "make.com vs", "automation anywhere alternative"

GOOG_Search_Brand_doany_Apr26
└── Ad Group: Brand Terms
    Keywords: "doany", "doany.ai", "doany workflow audit"

GOOG_PMax_Retargeting_Apr26
└── Asset Group: Audit page visitors (7-day + 30-day segments)
```

**Budget split within Google:**
- High-intent search: $4,000
- Competitor search: $1,500
- Brand + PMax retargeting: $1,000

**Negative keywords:** free (except "free audit"), jobs, careers, hiring, tutorial, course, certification, open source, personal, individual, internship

### LinkedIn Ads — 2 Campaigns

```
LI_LeadGen_PrimaryICP_WorkflowAudit_Apr26
├── Ad Set 1: VP/Director of Ops (50-500 employees)
│   Titles: VP of Operations, Director of Operations, COO,
│           Head of Business Systems, Operations Manager
│   Industries: Computer Software, Financial Services,
│               E-commerce, Professional Services, Healthcare
│   Company size: 50-500
├── Ad Set 2: Tech Buyers at Smaller Orgs (50-200 employees)
│   Titles: CTO, VP Engineering, Director of Digital Transformation
│   Company size: 50-200

LI_Retargeting_WebsiteVisitors_Apr26
└── Ad Set: Site visitors last 30 days (Matched Audiences)
```

**Budget split within LinkedIn:**
- Primary ICP prospecting: $4,000
- Tech buyer prospecting: $600
- Retargeting: $400

**Format:** Single Image Sponsored Content + Document Ads (audit preview)

### Meta Ads — 2 Campaigns

```
META_Conv_InterestBased_WorkflowAudit_Apr26
├── Ad Set 1: Ops & Automation Interests
│   Interests: Business process management, Operations management,
│              Digital transformation, Zapier, Monday.com, Salesforce
│   Behaviors: Business decision makers, IT decision makers
│   Age: 28-55
├── Ad Set 2: Publication Readers (decision-maker proxy)
│   Interests: Harvard Business Review, TechCrunch, Forbes
│   + Business process management
│   Age: 30-55

META_Retargeting_Funnel_WorkflowAudit_Apr26
├── Ad Set 1: Hot — Audit page visitors, non-converters (1-7 days)
├── Ad Set 2: Warm — Blog/feature page visitors (7-30 days)
└── Ad Set 3: Cool — Any site visitor (30-90 days)
```

**Budget split within Meta:**
- Interest-based prospecting: $1,800
- Retargeting funnel: $1,200

**Exclusions (all campaigns):** Current customers, recent converters (14-day window), job seekers

---

## 3. Ad Creative Strategy

### Core Angles to Test (in priority order)

| # | Angle | Hook | Why It Works |
|---|-------|------|-------------|
| 1 | **Pain + quantification** | "Your team is losing 20+ hrs/week to workflows AI can handle." | Leads with measurable pain; ICP immediately relates |
| 2 | **Social proof** | "FinLedger saved $187K/year after one audit." | Specific dollar figure + named company builds trust |
| 3 | **Competitive displacement** | "Zapier breaks at scale. Consultants take 6 months." | Provokes buyers already evaluating alternatives |
| 4 | **Zero-friction offer** | "Free AI audit. 2 min to request. Results in 48 hrs." | Eliminates objections; emphasizes speed |

### Google Search Ads

**Responsive Search Ad — High Intent Ad Group:**

Headlines (30 char max each):
1. Free AI Workflow Audit
2. Automate Your Top 5 Workflows
3. Save 20+ Hours Per Week
4. Results in 48 Hours
5. No Code. No Consultants.
6. doany.ai Workflow Audit
7. $187K Avg Savings Found
8. AI-Powered Process Audit
9. See Your Automation ROI
10. Get Your Free Audit Now

Descriptions (90 char max each):
1. We analyze your workflows & rank the top 5 automation opportunities by ROI. Free.
2. FinLedger saved $187K/year. Get your personalized audit — results in 48 hours.
3. No 6-month consulting engagement. First automation live in under a week.
4. Join 12+ companies who found an average $187K/year in savings. Request yours now.

### LinkedIn Sponsored Content

**Ad Variant 1 (Problem-Agitate-Solve):**
> Still managing cross-team handoffs over email and spreadsheets?
>
> Your ops team is spending 20+ hours a week on work AI can automate. That's $150K+ a year in lost productivity.
>
> doany.ai's free AI Workflow Audit identifies your top 5 automation opportunities, ranked by time saved and ROI. Results in 48 hours. No sales pitch.
>
> Request your free audit -->

**Ad Variant 2 (Social Proof Lead):**
> FinLedger (Series B fintech, 120 employees) automated 3 compliance workflows and saved 32 hours/week — starting from a single audit.
>
> We'll do the same analysis for your team. Free.
>
> Get your AI Workflow Audit -->

**Ad Variant 3 (Direct/No-Nonsense):**
> Free AI audit of your operations workflows.
> We rank your top 5 automation opportunities by ROI.
> No consultants. No code. First automation live in <1 week.
> Takes 2 minutes to request. Report in 48 hours.

### Meta Ads

**Prospecting — Primary text:**
> What's your most expensive manual workflow?
>
> Most ops teams waste 20+ hours/week on processes AI can handle — data entry, approval routing, compliance checks, cross-tool syncing.
>
> doany.ai finds and ranks your top 5 automation opportunities for free. Average savings found: $187K/year.
>
> Takes 2 min to request. Results in 48 hrs.

**Retargeting (Hot) — Primary text:**
> Still thinking about your workflow audit?
>
> 12 companies have already completed theirs. Average savings identified: $187K/year. First automations were live in 4 days.
>
> Your free audit is 2 minutes away -->

### Creative Assets Needed

| Asset | Spec | Qty | Priority |
|-------|------|-----|----------|
| Static image — "20+ hrs/week" stat callout | 1200x628 (LinkedIn, Meta), 1080x1080 (Meta feed) | 3 variants | P0 — launch |
| Static image — FinLedger case study card | 1200x628, 1080x1080 | 2 variants | P0 — launch |
| Static image — "Top 5 Automation Opportunities" mockup | 1200x628, 1080x1080 | 2 variants | P0 — launch |
| 15-sec video — problem/solution hook | 1080x1920 (Stories/Reels), 1080x1080 (feed) | 1 | P1 — week 2 |
| Document ad — sample audit preview (LinkedIn) | PDF, 3-5 pages | 1 | P1 — week 2 |

**Design notes:** Use brand colors (navy #0A1628, teal #00D4AA, white). Confident/direct tone. Captions on all video. Real UI screenshots where possible. Include "results may vary" disclaimer when citing $187K or $150K figures.

---

## 4. Targeting Summary

| Dimension | Specification |
|-----------|---------------|
| **Company size** | 50-500 employees |
| **Industries** | SaaS, fintech, e-commerce, professional services, healthcare admin |
| **Revenue** | $5M-$100M ARR |
| **Titles** | VP/Director of Ops, Head of Business Systems, COO, Ops Manager; secondary: CTO, VP Eng (at 50-200 co.) |
| **Geography** | United States (expand to US + Canada in Month 2 if CPA on target) |
| **Age** | 28-55 (Meta only) |

---

## 5. Week-by-Week Rollout

### Pre-Launch (April 12-14)
- [ ] Verify conversion tracking on https://doany.ai/workflow-audit (pixel, CAPI, GTM)
- [ ] Confirm landing page loads <3 sec on mobile
- [ ] Set up UTM parameter structure: `utm_source / utm_medium / utm_campaign / utm_content`
- [ ] Create LinkedIn Insight Tag + Matched Audiences
- [ ] Install Meta Pixel + Conversions API
- [ ] Upload negative keyword lists to Google Ads
- [ ] Submit static creative assets to design (P0 batch)

### Week 1 (April 15-21) — Launch
- [ ] Launch Google Search campaigns (high-intent + competitor)
- [ ] Launch LinkedIn primary ICP campaign (VP/Dir Ops ad set only)
- [ ] Launch Meta retargeting (if sufficient pixel audience) + 1 interest prospecting ad set
- [ ] Daily monitoring: check delivery, disapprovals, budget pacing
- [ ] Spend target: ~$3,000

### Week 2 (April 22-28) — Expand + Optimize
- [ ] Review Week 1 data: CTR, CPC, CPL by ad group / ad set
- [ ] Pause underperforming keywords (CTR <1.5% on search, CPA >2x target)
- [ ] Launch LinkedIn tech buyer ad set
- [ ] Launch Meta second interest prospecting ad set
- [ ] Add 15-sec video creative to Meta
- [ ] Add LinkedIn Document Ad variant
- [ ] Spend target: ~$3,500

### Week 3 (April 29 - May 5) — Optimize + Scale Winners
- [ ] Shift budget toward winning ad groups / ad sets (top 2-3)
- [ ] Refresh any creative with frequency >3.5 on Meta
- [ ] Build Google PMax retargeting campaign
- [ ] Test 1 new ad copy angle per platform
- [ ] Launch LinkedIn retargeting (requires 300+ Matched Audience)
- [ ] Spend target: ~$4,000

### Week 4 (May 6-12) — Consolidate + Report
- [ ] Consolidate into winning campaigns, pause losers
- [ ] Prepare Month 1 performance report
- [ ] Recommend Month 2 budget allocation based on platform CPA
- [ ] Build lookalike audience from audit completers (Meta, if 100+ conversions)
- [ ] Spend target: ~$4,000

---

## 6. KPIs & Success Metrics

### Primary KPIs

| Metric | Target | Measurement |
|--------|--------|-------------|
| **Audit requests (conversions)** | 145-220 | Form completions on /workflow-audit |
| **Blended CPA** | $65-100 | Total spend / total conversions |
| **Cost per qualified lead** | <$150 | Spend / leads that receive an audit report |

### Secondary KPIs

| Metric | Target | Notes |
|--------|--------|-------|
| CTR (search) | >3.5% | Below 2% = creative/keyword mismatch |
| CTR (LinkedIn) | >0.45% | Platform benchmark is 0.4% |
| CTR (Meta) | >1.0% | Below 0.8% = creative fatigue or targeting miss |
| Landing page CVR | >15% | Below 10% = landing page problem, not ads |
| Form-to-audit completion | >80% | Ops metric; impacts downstream funnel |
| CPC (search) | <$8 | Benchmark for B2B SaaS workflow terms |
| CPM (LinkedIn) | <$45 | Control for audience size |
| CPM (Meta) | <$18 | Control for audience quality |

### Conversion Funnel Targets

```
Ad impressions → Clicks → Landing page → Form submit → Audit delivered → Demo booked
                  CTR       CVR 15%+       80%+            30-40% (sales)
```

**North star for budget review:** If Month 1 delivers 150+ audit requests at <$100 blended CPA, recommend scaling to $25K in Month 2 with proven winners.

---

## 7. Tracking & Attribution Setup

| Component | Tool | Status |
|-----------|------|--------|
| Google Ads conversion tracking | Google Tag / GTM | Verify pre-launch |
| Meta Pixel + Conversions API | Meta Events Manager | Verify pre-launch |
| LinkedIn Insight Tag | LinkedIn Campaign Manager | Verify pre-launch |
| UTM parameters | GA4 | Configure pre-launch |
| Cross-platform attribution | GA4 (data-driven attribution) | Configure pre-launch |

**UTM structure:**
```
utm_source=google|linkedin|meta
utm_medium=cpc|sponsored_content|paid_social
utm_campaign=workflow_audit_apr26
utm_content=[ad_variant_identifier]
```

**Important:** Platform-reported conversions will be inflated. Use GA4 as source of truth for blended CPA. Compare platform vs. GA4 weekly.

---

## 8. Risks & Mitigations

| Risk | Likelihood | Mitigation |
|------|-----------|------------|
| LinkedIn CPA exceeds $130 | Medium | Cap LinkedIn at $5K; shift surplus to Google if CPA doesn't improve by Week 2 |
| Low landing page CVR (<10%) | Low-Medium | A/B test headline and form length in Week 2; reduce form fields if needed |
| Creative fatigue on Meta by Week 3 | Medium | Have backup creative ready; plan for 2 creative refreshes per month |
| Google competitor keywords too expensive | Medium | Set max CPC bids at $12; shift to long-tail variants if avg CPC >$10 |
| Slow audit delivery (>48 hrs) impacts trust | Low | Coordinate with ops team; set up delivery SLA alerts |

---

## 9. Month 2 Decision Framework

At the April budget review for Month 2, recommend based on these thresholds:

| Scenario | Blended CPA | Action |
|----------|-------------|--------|
| **Outperform** | <$65 | Scale to $25K; add new audience segments |
| **On target** | $65-100 | Maintain $15K; optimize toward best-performing platform |
| **Underperform** | $100-150 | Hold at $10K; diagnose funnel (landing page vs. targeting vs. creative) |
| **Fail** | >$150 | Pause, fix fundamentals before re-investing |

---

*Last updated: April 11, 2026*
*Compliance note: All ads citing savings figures ($187K, $150K) must include "results may vary" disclaimer per brand guidelines. FinLedger is approved for named use.*