--- a/web/landing-page-copy.md
+++ b/web/landing-page-copy.md
@@ -1,4 +1,6 @@
-# Landing Page Draft (Campaign Week)
+# Landing Page Copy - Q2 2026 Launch
+
+*Last updated: 2026-04-14*
 
 ## Hero
 
@@ -23,20 +25,21 @@
 - Skill library for campaign planning, messaging, and QA
 - Team-ready outputs that can be reviewed in version control
 
-## Social Proof Snippets
+## Social Proof
 
 - "Cut launch prep time by ~40% in our first month." — PMM, B2B SaaS
 - "Our ads and LP finally sound like the same company." — Growth lead
 
-## FAQ Draft
+## FAQ
 
 **Q: Is this another chat UI?**  
-A: No. doany is workflow-oriented: reusable skills + context files + repeatable execution.
+A: No. doany is workflow-oriented: reusable AI skills + context files + repeatable execution.
 
 **Q: Who is it best for?**  
-A: Product marketing and growth teams that ship campaigns often.
+A: Product marketing and growth teams at B2B SaaS companies that ship campaigns often.
 
-## Notes for ad sync
+**Q: We already use ChatGPT. Why add another tool?**  
+A: We don't replace LLMs; we standardize how teams use them with shared context and reusable skills.
 
-- Keep phrase consistent: "reusable AI skills"
-- Avoid phrase: "AI magic" (too vague, low trust)
+**Q: Will setup take too long for a small team?**  
+A: Setup is lightweight: start with one context file and one workflow. Most teams activate within 24 hours.