# Email Sequence — Webinar Registration Rescue **Sender**: Sarah from doany.ai (hello@doany.ai) **List segmentation**: See targeting notes per email below. --- ## Email 1 — Value-First Invite **Send date**: April 12 (Sunday), 10:00 AM local time **Segment**: Engaged non-registered contacts (opened 1+ email in last 30 days, NOT already registered) + past webinar attendees who haven't registered **Subject line A**: Your pipeline review takes 4 hours. It should take 20 minutes. **Subject line B**: 10 hours/week — that's what manual ops workflows cost your team **Preheader**: Live demo this Thursday with Lattice's RevOps team. --- Hi {{first_name}}, Quick question: how many hours does your team spend each week on pipeline reviews, data reconciliation, and reporting prep? For most RevOps teams we talk to, it's 10+ hours per analyst. And the tools that were supposed to fix this — Zapier chains, spreadsheet macros, custom scripts — keep breaking at the worst possible times. We're hosting a live session this Thursday where we'll show you a different approach: - **Live demo**: Building an AI-powered pipeline review workflow in under 10 minutes - **Real numbers**: How Lattice's RevOps team cut 12 hours/week per analyst - **Your questions answered**: 15-minute open Q&A with our Head of Product and Lattice's VP of RevOps **Thursday, April 17 at 11:00 AM PT / 2:00 PM ET** — 45 min + Q&A, recorded for replay. [Register now →](https://doany.ai/webinar/ai-workflow-automation?utm_source=email&utm_medium=email&utm_campaign=webinar-ai-workflow-apr2026&utm_content=value-invite) Best, Sarah Chen Head of Product, doany.ai P.S. We're keeping this one practical — no slides about "the future of AI." Just a real workflow, built live, with real results from a real ops team. --- ## Email 2 — Social Proof / Lattice Story **Send date**: April 14 (Tuesday), 9:30 AM local time **Segment**: Opened Email 1 but didn't register + engaged subscribers who didn't open Email 1 (different subject line) **Subject line (to openers)**: How Lattice's RevOps team got 12 hours/week back **Subject line (to non-openers)**: Lattice cut their pipeline review from 4 hours to 20 minutes **Preheader**: Their VP of RevOps is joining us live Thursday to break it down. --- Hi {{first_name}}, When Marcus Rivera took over Revenue Operations at Lattice, his team of 4 analysts was spending 48+ hours/week combined on manual data tasks — pipeline reconciliation, CRM hygiene, weekly reporting. Here's what changed after they deployed AI workflow automation: - **Pipeline review**: 4 hours → 20 minutes (AI agent pulls, reconciles, and flags anomalies) - **CRM data enrichment**: 500+ records/day enriched automatically, with 97% accuracy - **Weekly ops report**: Generated and distributed by 8 AM Monday — no human prep needed Marcus is joining our live webinar this Thursday to walk through exactly how they set this up, what broke along the way, and what he'd do differently. **Thursday, April 17 | 11:00 AM PT / 2:00 PM ET** [Save your spot →](https://doany.ai/webinar/ai-workflow-automation?utm_source=email&utm_medium=email&utm_campaign=webinar-ai-workflow-apr2026&utm_content=social-proof) Best, Sarah Chen Head of Product, doany.ai P.S. Lattice isn't a hand-picked success story — they ran into real implementation issues that Marcus will talk about honestly. That's the part I'm most excited for you to hear. --- ## Email 3 — Urgency + Bonus Template **Send date**: April 15 (Wednesday), 9:00 AM local time **Segment**: All engaged subscribers who haven't registered (broader send) **Subject line A**: Free AI workflow template for Thursday's attendees **Subject line B**: 2 days left: live demo + free workflow audit template **Preheader**: The same framework doany.ai customers use to find what to automate first. --- Hi {{first_name}}, Quick update on Thursday's webinar — we're adding a bonus for everyone who attends live: **The AI Workflow Audit template** — the same framework our customers use to audit their ops workflows and identify the highest-ROI automation opportunities. It maps your current manual processes, estimates time savings, and ranks them by implementation complexity. It's the first thing our solutions team walks new customers through, and we're giving it to every live attendee for free. Here's what you'll get from the full session: - **Live demo**: AI-powered pipeline review workflow, built from scratch in 10 minutes - **Lattice case study**: 12 hours/week saved per analyst — Marcus Rivera shares the details - **The template**: Walk away with a framework to find your own 10+ hours of savings - **Q&A**: Get your specific questions answered live **Thursday, April 17 | 11:00 AM PT / 2:00 PM ET** Spots are filling up — we have {{spots_remaining}} seats left. [Register now →](https://doany.ai/webinar/ai-workflow-automation?utm_source=email&utm_medium=email&utm_campaign=webinar-ai-workflow-apr2026&utm_content=urgency-bonus) Best, Sarah Chen Head of Product, doany.ai --- ## Email 4 — Final Reminder (Day of Event) **Send date**: April 17 (Friday), 9:00 AM ET / 6:00 AM PT **Segment**: All registered attendees **Subject line**: Today at 2pm ET: AI workflow automation live demo **Preheader**: Join Sarah + Marcus from Lattice in 5 hours. --- Hi {{first_name}}, We're live in a few hours. **Today, April 17 at 11:00 AM PT / 2:00 PM ET** What you'll see: - AI-powered pipeline review workflow built live - How Lattice saved 12 hours/week per RevOps analyst - Free AI Workflow Audit template for live attendees [Join us at 2pm ET →](https://doany.ai/webinar/ai-workflow-automation?utm_source=email&utm_medium=email&utm_campaign=webinar-ai-workflow-apr2026&utm_content=day-of-reminder) See you there, Sarah --- ## Deliverability Notes - **Do not email the cold segment** (60+ days no engagement) — low ROI and hurts sender reputation - A/B test subject lines on all sends with lists > 1,000 (send 20% test, wait 2 hours, send winner to remaining 80%) - Suppress anyone who has already registered from all promotional sends - All links include UTM parameters for source attribution