# LinkedIn Ads — Webinar Registration Push

**Total Budget**: $2,500 over 6 days (April 12–17)
**Objective**: Conversions (webinar registrations)
**Format**: Sponsored Content — Single Image

---

## Targeting

**Audience 1 — RevOps / Sales Ops Leaders (Primary)**
- Job titles: Revenue Operations, Sales Operations, Business Operations, Marketing Operations (Director, VP, Head of, Manager, Senior Manager)
- Company size: 100–2,000 employees
- Industry: Computer Software, Internet, SaaS, Information Technology
- Geography: US, Canada, UK
- **Estimated audience size**: ~45,000–65,000

**Audience 2 — Retargeting (High Intent)**
- Website visitors (doany.ai) in last 30 days who did NOT register
- Previous webinar registrants (March 2026) who haven't registered for this one
- Uploaded email list of engaged subscribers who haven't registered
- **Estimated audience size**: ~2,000–4,000

---

## Budget Allocation

| Days | Audience | Daily Budget | Total |
|------|----------|-------------|-------|
| Apr 12–14 (3 days) | Audience 1: Ad A + Ad B | $350/day | $1,050 |
| Apr 12–17 (6 days) | Audience 2: Retargeting | $75/day | $450 |
| Apr 15–16 (2 days) | Audience 1: Top performer 2x | $350/day | $700 |
| Apr 16 (1 day) | Audience 1: Final push (all remaining) | $300 | $300 |
| **Total** | | | **$2,500** |

---

## Ad Creative

### Ad A — Problem/Solution (Run Apr 12–14, keep if top performer)

**Headline**: Cut 10 Hours/Week from Pipeline Reviews
**Intro text**:
```
Your RevOps team spends 4+ hours every week on manual pipeline reviews.

See how to cut that to 20 minutes — live demo this Thursday.

Plus: Lattice's VP of RevOps shares how his team saved 12 hrs/week per analyst.

April 17 | 11 AM PT / 2 PM ET
```
**CTA button**: Register
**Destination URL**: `https://doany.ai/webinar/ai-workflow-automation?utm_source=linkedin&utm_medium=paid&utm_campaign=webinar-ai-workflow-apr2026&utm_content=ad-a-problem`

**Image spec**:
- 1200×628 px
- Clean layout: doany.ai logo top-left, headline text centered
- Accent stat callout: "4 hours → 20 minutes" in Emerald (#10B981) on Slate background
- Brand blue (#2563EB) CTA element
- Text: "Live Demo — April 17"

---

### Ad B — Speaker/Social Proof (Run Apr 12–14, keep if top performer)

**Headline**: How Lattice Saves 12 Hours/Week per RevOps Analyst
**Intro text**:
```
Manual pipeline reviews. CRM data cleanup. Weekly reporting.

Lattice's RevOps team automated the most painful parts. Their VP of RevOps is sharing exactly how — live this Thursday.

Join the free webinar →
```
**CTA button**: Register
**Destination URL**: `https://doany.ai/webinar/ai-workflow-automation?utm_source=linkedin&utm_medium=paid&utm_campaign=webinar-ai-workflow-apr2026&utm_content=ad-b-speaker`

**Image spec**:
- 1200×628 px
- Speaker photos: Sarah Chen + Marcus Rivera (headshots with names/titles)
- Lattice logo for credibility
- "12 hours/week saved per analyst" stat callout
- doany.ai branding, April 17 date

---

### Ad C — Retargeting (Run Apr 12–17, retargeting audience only)

**Headline**: Still Spending Hours on Manual Ops Workflows?
**Intro text**:
```
You checked out doany.ai — now see it in action.

This Thursday: a live demo of AI-powered pipeline review + real results from Lattice's RevOps team. Free for all attendees: our AI Workflow Audit template.

45 min. Practical. No fluff.
```
**CTA button**: Register
**Destination URL**: `https://doany.ai/webinar/ai-workflow-automation?utm_source=linkedin&utm_medium=paid&utm_campaign=webinar-ai-workflow-apr2026&utm_content=ad-c-retarget`

---

## Optimization Rules

1. **Day 3 (Apr 14)**: Compare Ad A vs Ad B CTR and cost-per-registration. Pause the underperformer, reallocate budget to the winner.
2. **Day 5 (Apr 16)**: Push all remaining Audience 1 budget to the top-performing ad for a final push.
3. **Frequency cap**: 3 impressions per person per day (avoid fatigue on small retargeting audience).
4. **Bid strategy**: Start with automated bidding. If cost-per-reg exceeds $25, switch to manual CPC with a $6–8 max bid.

## Expected Performance

| Metric | Target |
|--------|--------|
| CTR | 0.8–1.2% |
| Cost per registration | $15–22 |
| Total registrations from LinkedIn paid | 50–70 |
| Landing page conversion rate | 34–40% |