# Personal Outreach — LinkedIn DM Templates

**Target**: 30 high-fit prospects total (10 per team member, over 3 days)
**Who to message**: RevOps/Sales Ops/Biz Ops leaders at mid-market SaaS companies who are:
- 1st or 2nd degree connections
- Active on LinkedIn (posted or engaged in last 2 weeks)
- Not already registered for the webinar

**Rules**:
- Personalize the first line for every single message (reference their company, a post they wrote, or their role)
- Do NOT use InMail blasts or automation tools — these are manual, personal messages
- Send from personal accounts, not the company page
- Follow up once if no reply after 48 hours (Day T-1 at latest) — then stop

---

## Template A — Connection You Know / Have Interacted With

```
Hey {{first_name}} — hope things are going well at {{company}}.

Quick heads-up: we're doing a live webinar Thursday (April 17)
that I think would be genuinely useful for your ops team.

It's a live demo of an AI-powered pipeline review workflow —
built from scratch, not a pre-baked walkthrough. Plus Marcus Rivera
from Lattice is sharing how his RevOps team saved 12 hrs/week
per analyst.

45 min, practical, no fluff. Here's the registration link if
you're interested:
https://doany.ai/webinar/ai-workflow-automation?utm_source=linkedin&utm_medium=dm&utm_campaign=webinar-ai-workflow-apr2026

No pressure either way — just thought of you given
{{personalized reason: e.g., "your post about ops tooling last week" / "the pipeline work you've been doing at [company]"}}.
```

---

## Template B — Looser Connection / 2nd Degree

```
Hi {{first_name}} — I came across your profile through
{{connection / community / post}} and thought you might find
this useful.

We're hosting a webinar Thursday on AI workflow automation
for RevOps teams. The highlight is a customer story from Lattice —
their VP of RevOps walks through how they cut 12 hours/week
per analyst by automating pipeline reviews, CRM enrichment,
and weekly reporting.

It's 45 min, free, and recorded if you can't make it live:
https://doany.ai/webinar/ai-workflow-automation?utm_source=linkedin&utm_medium=dm&utm_campaign=webinar-ai-workflow-apr2026

Let me know if you have any questions about the content.
```

---

## Follow-Up Template (Send 48 hours after initial message, if no reply)

```
Hey {{first_name}} — just a quick bump on this.
The webinar is tomorrow (Thursday at 11 AM PT / 2 PM ET).

If the timing doesn't work, we're sending a recording to
everyone who registers — so you can still catch it.

Either way, no worries. Hope you're having a good week.
```

---

## Prospect Selection Criteria

Prioritize prospects in this order:

1. **Past engagers**: People who attended the March webinar but haven't registered for this one
2. **Website visitors**: People who visited doany.ai recently (if identifiable via LinkedIn)
3. **Content engagers**: People who liked/commented on doany.ai or competitor content about ops automation
4. **ICP fit**: RevOps/Ops title at 100–2,000 employee SaaS company, active on LinkedIn

---

## Daily Outreach Schedule

| Day | Date | Messages to Send | Who |
|-----|------|-----------------|-----|
| Day 1 | April 13 (Mon) | 10 messages (Team member 1) | Past engagers + website visitors |
| Day 2 | April 14 (Tue) | 10 messages (Team member 2) | Content engagers + ICP fit |
| Day 3 | April 15 (Wed) | 10 messages (Team member 3) | Remaining ICP prospects |
| Day 4 | April 16 (Thu) | Follow-ups only (all 3) | Anyone who didn't reply |