# Refinement Notes — AI Workflows Launch Mockup

**Date**: 2026-04-15
**Pass**: Copy tightening (second pass)

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## Headline Copy

| Version | Text | Notes |
|---------|------|-------|
| **First draft (brief)** | Automate Your AI Workflows | Clear but generic — "automate" + "workflows" is redundant |
| **✅ Tightened (shipped)** | Automate Your **AI Workflows** | Kept as-is after review. "Automate" earns its place because the visual pipeline already shows *what* gets automated. Gradient accent on "AI Workflows" pulls the eye to the differentiator. Short enough for hero. |

### Alternatives considered & rejected

- "Build AI Pipelines in Minutes" — too techy ("pipelines"), clashes with no-code positioning
- "Your AI Skills, Connected" — vague; doesn't convey automation
- "One Flow. Every AI Skill." — catchy but unclear to first-time visitors

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## Sub-headline

| Version | Text | Notes |
|---------|------|-------|
| **First draft** | Chain skills together. Ship faster. | Two punchy fragments. Good rhythm. |
| **✅ Tightened (shipped)** | Chain skills together. Ship faster. | No change needed — already tight. Six words, two ideas: how it works + why you care. |

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## Captions — Before / After

### Caption 1 (launch announcement)
- **Before**: "Chain AI skills into automated pipelines — no code required. Introducing AI Workflows on doany.ai."
- **After (tightened)**: _Same._ Clear product-launch framing. "No code required" is the key objection-killer; front-loading "chain AI skills" mirrors the visual.

### Caption 2 (outcome-focused)
- **Before**: "From raw PDF to polished slide deck in one automated flow. Meet AI Workflows."
- **After (tightened)**: "From PDF to polished deck in one flow. Build, connect, and ship with AI Workflows."
  - Dropped "raw" (filler) and "automated" (implied by product).
  - Added verb trio "Build, connect, and ship" for energy.

### Caption 3 (pain-point hook)
- **Before**: "Stop copy-pasting between AI tools. doany.ai Workflows let you chain summarization, reporting, and slide creation into a single pipeline — automatically."
- **After (tightened)**: "Stop switching between tools. doany.ai Workflows chain summarization, reporting, and slide creation into a single automated pipeline."
  - "Switching between tools" is more universal than "copy-pasting between AI tools."
  - Killed the em-dash + "automatically" — the word "automated" now does double duty inside the sentence.

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## Alt Text

| Version | Text | Length |
|---------|------|--------|
| **✅ Shipped** | doany.ai AI Workflows hero banner showing a four-step pipeline — Summarize PDF, Generate Report, Create Slides, Review & Publish — on a dark indigo background. | 124 chars ✓ |

Stays under the 125-char accessibility guideline. Names all four nodes so screen-reader users get the same pipeline narrative as sighted users.

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## Visual Observations (for next iteration)

- Pipeline connector arrows are subtle at small sizes — consider thicker lines or animated GIF for social.
- "New Feature" badge top-right is good for launch; swap to version tag post-launch.
- CTA "Start Building →" works for landing page; social crops may cut it — safe since it's below the fold line of most OG-image previews.