# Slide Deck Outline — Q2 2026 Growth Review: Board Pre-Read

**Topic**: Q2 2026 Growth Review — Board Pre-Read
**Author**: Marco Reyes, VP Growth · April 2026
**Style**: minimal
**Audience**: executives
**Slides**: 10
**Language**: en

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## STYLE_INSTRUCTIONS

Visual style: minimal executive board pre-read. White (#FFFFFF) or near-white (#FAFAFA) background. Primary text #1A1A1A. Secondary/muted text #6B7280. Single accent color: navy #0F172A for headers and ruled lines, slate blue #2563EB for highlights and positive deltas. Positive values in teal-green #059669. Risk/negative in muted red #DC2626. Typography: Inter or Helvetica Neue, sans-serif throughout. No decorative graphics, no icons, no clip-art. Generous whitespace. Clean geometric layout only. Max 3 colors per slide. 1920×1080px, 80px safe-zone margin. Each slide is self-contained and readable without verbal commentary.

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## Slides

### Slide 01 — Cover
**Title**: Q2 2026 Growth Review
**Subtitle**: Board Pre-Read · Marco Reyes, VP Growth · April 2026
**Layout**: Title Slide
**Notes**: Full-bleed minimal title card. Large centered title in #0F172A. Subtitle in #6B7280 below. Thin horizontal rule separating title from subtitle. Bottom-right corner: small "CONFIDENTIAL" label in light gray. No imagery.

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### Slide 02 — Executive Summary
**Title**: Executive Summary
**Layout**: Title + Big Number + Body
**Key metric**: +56% improvement in signup-to-paid conversion (7.1% → 11.1%)
**Body bullets** (max 4):
- Signup-to-paid conversion: 7.1% → 11.1% (+4.0pp QoQ)
- Activation gap: 41% of new signups never complete onboarding
- Three experiments shipped with measurable lifts — all approved to 100%
- $2.1M incremental Q3 budget request to scale what's working
**Notes**: Large headline stat centered. Four tight bullet points below. Accent the positive number in #059669, the activation gap risk in #DC2626.

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### Slide 03 — Signup Funnel Performance
**Title**: Signup Funnel Performance
**Layout**: Title + Table
**Table**:
| Metric | Q1 2026 | Q2 2026 | Delta |
|---|---|---|---|
| Total Signups | 128,400 | 157,200 | +22.4% |
| Signup → Trial | 38.2% | 44.7% | +6.5pp |
| Trial → Paid | 18.6% | 24.9% | +6.3pp |
| Signup → Paid (E2E) | 7.1% | 11.1% | +4.0pp |
| CAC (blended) | $142 | $118 | −16.9% |
**Notes**: Delta column rendered in #059669 for all positive rows (including the CAC decrease). Clean 5-row table, alternating #F9FAFB row tint. Column headers in bold #0F172A. No grid lines — subtle row separators only.

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### Slide 04 — Conversion by Channel
**Title**: Conversion by Channel
**Layout**: Title + Table + Callout
**Table**:
| Channel | Signups | Signup→Paid | CAC |
|---|---|---|---|
| Organic Search | 48,200 | 14.8% | $62 |
| Paid Search | 41,600 | 9.2% | $138 |
| Product-Led (referral) | 32,100 | 15.1% | $41 |
| Social / Content | 22,800 | 6.7% | $187 |
| Partnerships | 12,500 | 11.3% | $94 |
**Callout**: Highlight Product-Led row — lowest CAC ($41), highest conversion (15.1%)
**Insight bar**: "PLG now 20.4% of signups (↑ from 14.1% in Q1) · Lowest CAC in portfolio at $41"
**Notes**: Product-Led row softly highlighted in #EFF6FF. Insight shown as a slim banner below the table in #F3F4F6 with #2563EB left border. CAC column: $41 in #059669, $187 in muted #DC2626.

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### Slide 05 — Activation Drop-Off
**Title**: 41% of New Signups Never Activate
**Layout**: Waterfall / Funnel
**Funnel stages**:
1. Signup — 100% (157,200)
2. Email verified — 87% (−13pp)
3. First login — 74% (−13pp)
4. Created project — 62% (−12pp)
5. Invited teammate — 48% (−14pp ← biggest drop)
6. Activated — 59% (note: only 59% reach activated status)
7. Retained D30 — 29%
**Notes**: Horizontal stepped funnel, bars proportional to percentage. Biggest drop (Signup→Invited teammate: −52pp cumulative) highlighted with a #DC2626 arrow/marker. "Activated" bar labeled as the defined milestone. Retain D30 shown as a final trailing bar in lighter shade.

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### Slide 06 — Why Users Drop Off
**Title**: Why Users Drop Off
**Layout**: Title + Two Column
**Left column — Root Causes (% of churned users)**:
- Blank-canvas problem: 34%
- Invite friction: 22%
- Feature overload: 18%
- Slow time-to-value (solo users): 14%
**Right column — Activation Rate by Cohort**:
| Cohort | Activation | D30 Retention |
|---|---|---|
| Invited by teammate | 78% | 61% |
| SSO signup | 68% | 52% |
| Email signup | 49% | 34% |
| Organic solo | 31% | 18% |
**Insight**: "Teammate-invited users activate at 2.5× the rate of solo organic signups"
**Notes**: Left: simple horizontal bar chart or percentage list with proportion bars. Right: compact table. Insight callout in slim banner spanning full width at bottom. Invited-by-teammate row highlighted in #EFF6FF.

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### Slide 07 — Experiments A & B
**Title**: Experiments A & B — Shipping to 100%
**Layout**: Title + Two Column
**Left — Setup Wizard (n=24,800)**:
- Activation rate: 59% → 71% (+12pp, p<0.001)
- Time to activate: 47 min → 18 min (−62%)
- D7 retention: +9pp
- Status: ✓ Shipping week of April 14
**Right — Simplified Invite (n=18,400)**:
- Invite completion: 48% → 79% (+31pp)
- Avg teammates invited D7: 1.2 → 3.4
- Team accounts ≥3 members at D14: +41%
- Status: ✓ Approved, shipping to 100%
**Notes**: Two clean cards side by side, each with a subtle #F9FAFB background and thin top border in #2563EB. Positive deltas in #059669. Status line with checkmark in #059669. Column headers bold.

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### Slide 08 — Experiment C: Referral Credits
**Title**: Experiment C — Referral Credits: Ship with Cap
**Layout**: Title + Two Column (big numbers left, detail right)
**Left — Key Stats (large numbers)**:
- +47% referral volume (vs. 30% target)
- $31 cost per activated referral
- 1.8× LTV vs. organic
**Right — Context**:
- Referred user activation: 72% vs. 59% baseline (+13pp)
- n = 12,200 users
- Blended CAC: $118 → $31 per referred activation
- Decision: Ship to 100% · $50K/month credit cap while monitoring unit economics
**Notes**: Left side: three large KPI numbers in 72px navy, each with a label below. Right: supporting detail in compact body text. Dividing line between columns. Bottom insight strip: "$31 vs $118 blended CAC — 74% lower acquisition cost via referral."

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### Slide 09 — Q3 Budget Ask
**Title**: Q3 Investment Ask: $2.1M Incremental
**Layout**: Title + Table
**Table**:
| Initiative | Amount | Expected Impact |
|---|---|---|
| PLG referral scale-up | $600K | 3,000 activated referrals/month |
| Mobile onboarding engineering | $450K | +8pp mobile activation rate |
| In-house creative team (2 FTEs) | $380K | 20% lower paid CAC |
| Enterprise self-serve tooling | $320K | $1.2M ARR by Q4 |
| Re-engagement campaigns | $200K | 12% dormant account reactivation |
| Analytics & experimentation infra | $150K | 2× experiment velocity |
| **Total** | **$2.1M** | |
**Notes**: Amount column values in #2563EB. Total row bold with top border rule. Table sorted by investment size descending. Clean minimal table, alternating row tint. Bold "Total $2.1M" footer row.

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### Slide 10 — Risks & Close
**Title**: Key Risks & Q3 Target
**Layout**: Title + Body + Callout
**Three risks**:
1. **Referral fraud** — Multi-account abuse detected early → Mitigation: device fingerprinting + activation quality threshold (Sprint 14)
2. **Enterprise cannibalization** — Self-serve may undercut sales-led deals → Mitigation: $45/seat price floor, 200-seat self-serve cap
3. **Activation plateau** — Wizard gains may saturate easy cohort → Mitigation: segment-specific onboarding (developer / PM / designer flows)
**Target callout**: "Q3 Goal: 70% activation rate by end of quarter"
**Closing**: "Thank you — open for discussion"
**Notes**: Three numbered risk blocks with bold risk label, dash, mitigation. Target goal in a prominent callout box in #2563EB with white text. Closing line in light gray footer. Clean, minimal close slide.