# Slide 04 — Conversion by Channel

## Slide Image Prompt

Create a professional executive board pre-read slide at 1920×1080px. Minimal corporate style.

**Background**: White (#FFFFFF). 80px safe-zone margin.

**Layout**:
- Top: slide title "Conversion by Channel" — Inter Bold, 48px, #0F172A, left-aligned. 2px rule in #E5E7EB below.
- Main body: clean 5-row data table centered, occupying ~60% of slide height.

**Table design**:
- Columns (Inter SemiBold, 22px, #0F172A): "Channel" | "Signups" | "Signup→Paid" | "CAC"
- Rows (Inter Regular, 24px), row height ~58px:
  - Row 1: "Organic Search" | "48,200" | "14.8%" | "$62"
  - Row 2: "Paid Search" | "41,600" | "9.2%" | "$138"
  - Row 3: "Product-Led (Referral)" | "32,100" | "15.1%" | "$41" — this entire row has a soft #EFF6FF background highlight
  - Row 4: "Social / Content" | "22,800" | "6.7%" | "$187"
  - Row 5: "Partnerships" | "12,500" | "11.3%" | "$94"
  - Product-Led row CAC "$41" in bold #059669; Social CAC "$187" in #DC2626
  - Row 3 has a thin 2px left border in #2563EB to indicate the standout row
- Alternating row tints: white / #F9FAFB (except Product-Led row stays #EFF6FF)
- Subtle horizontal separators in #E5E7EB. No vertical lines.

**Insight banner** (below table): full-width slim box (~50px height) in #F3F4F6 with a 4px left border in #2563EB. Text: "PLG now 20.4% of signups  ↑ from 14.1% in Q1  ·  Lowest CAC in portfolio at $41" — Inter Regular, 22px, #1A1A1A.

**Style constraints**: No icons. Clean table with one highlighted row. Single insight bar below.