# Slide 05 — Activation Drop-Off Funnel

## Slide Image Prompt

Create a professional executive board pre-read slide at 1920×1080px. Minimal corporate style.

**Background**: White (#FFFFFF). 80px safe-zone margin.

**Layout**:
- Top: slide title "41% of New Signups Never Activate" — Inter Bold, 48px, #DC2626 for "41%", rest in #0F172A. Left-aligned. 2px rule in #E5E7EB below.
- Main body: horizontal stepped funnel / waterfall diagram spanning ~80% of slide width, vertically centered.

**Funnel diagram** — 7 horizontal bars, stacked vertically, left-aligned, bars shrinking right-to-left to show drop:
Each bar is a labeled rectangle with percentage and absolute number.

Bars (top to bottom), bar color #0F172A with opacity proportional to % (darkest at top):
1. "Signup" — 100% — bar full width — #0F172A — label: "100%  (157,200)"
2. "Email Verified" — 87% — bar at 87% width — #0F172A at 90% opacity — label: "87%  (136,764)" — small drop indicator "−13pp" in #6B7280 on right
3. "First Login" — 74% — #0F172A at 78% opacity — label: "74%  (116,328)" — "−13pp" in #6B7280
4. "Created Project" — 62% — #0F172A at 65% opacity — label: "62%  (97,464)" — "−12pp" in #6B7280
5. "Invited Teammate" — 48% — #0F172A at 52% opacity — label: "48%  (75,456)" — "−14pp" in #DC2626 bold + small red arrow indicating the biggest single drop
6. "Activated ✓" — 59% — (note: only 59% of signups reach this milestone) — bar at 59% — color #2563EB (standout milestone bar) — label: "59% Activated  (92,748)" — left of bar: thin "Activation milestone" label in #6B7280 italic small
7. "Retained D30" — 29% — bar at 29% — #6B7280 lighter — label: "29%  (45,588)"

Bars are slim rectangles (~36px height) with 12px gap between them. Bar labels in Inter SemiBold, 20px, right of bar or inside bar if space allows.

**Annotation**: Small callout box near the "Invited Teammate" bar: "← Largest single drop" in #DC2626, Inter Regular 18px.

**Style constraints**: No 3D effects, no gradients. Flat horizontal bars only. Clean and legible at executive reading distance.