# Slide 06 — Why Users Drop Off

## Slide Image Prompt

Create a professional executive board pre-read slide at 1920×1080px. Minimal corporate style.

**Background**: White (#FFFFFF). 80px safe-zone margin.

**Layout**:
- Top: slide title "Why Users Drop Off" — Inter Bold, 48px, #0F172A, left-aligned. 2px rule in #E5E7EB below.
- Body: two equal columns with a 1px vertical dividing line in #E5E7EB between them. Each column has a sub-header.

**Left column — Root Causes (% of churned users)**:
- Sub-header: "Root Causes of Churn" — Inter SemiBold, 24px, #6B7280, left-aligned.
- Four items, each with a small horizontal proportion bar followed by text:
  1. Proportion bar (~34% width) in #DC2626 — "Blank-canvas problem  34%"
  2. Proportion bar (~22% width) in #F59E0B (amber) — "Invite friction  22%"
  3. Proportion bar (~18% width) in #F59E0B — "Feature overload  18%"
  4. Proportion bar (~14% width) in #6B7280 — "Slow time-to-value (solo)  14%"
- Bars are slim (20px height), max width = full left column content area at 34%. Item text in Inter Regular 22px #1A1A1A, percentage in Inter SemiBold same size.
- Gap between items: 16px.

**Right column — Activation Rate by Cohort**:
- Sub-header: "Activation Rate by Cohort" — Inter SemiBold, 24px, #6B7280, left-aligned.
- Mini table (4 rows, 3 columns), Inter Regular 22px:
  - Header: "Cohort" | "Activation" | "D30 Retention" — Inter SemiBold, 20px, #0F172A
  - Row 1: "Invited by Teammate" | "78%" | "61%" — row background #EFF6FF, left 3px border #2563EB, values in bold #059669
  - Row 2: "SSO Signup" | "68%" | "52%" — standard row
  - Row 3: "Email Signup" | "49%" | "34%" — standard row  
  - Row 4: "Organic Solo" | "31%" | "18%" — values in #DC2626
  - Alternating #F9FAFB rows. Row height 48px. Horizontal separators in #E5E7EB.

**Insight banner** (below both columns, full width): #F3F4F6 box, 4px left border #2563EB. Text: "Teammate-invited users activate at 2.5× the rate of solo organic signups" — Inter Regular, 22px, #1A1A1A.

**Style constraints**: No icons. Two-column split is clean and balanced. Insight banner anchors the slide.