--- a/ceo-draft.md
+++ b/ceo-draft.md
@@ -1,28 +1,23 @@
 # Arcline v2.0 Launch Announcement
 
-## CEO Draft — NEEDS REWRITE BEFORE 3PM
+## Final Copy — Homepage + Email
 
 ---
 
-We're thrilled to announce the launch of Arcline v2.0 -- the next generation of our real-time collaboration platform that's designed to transform the way teams work together in today's world.
+Arcline v2.0 is live.
 
-At its core, Arcline v2.0 isn't just an upgrade. It's a complete reimagining of what team productivity can look like. We've listened to your feedback, and we hear you -- you wanted faster performance, smarter integrations, and tools that actually work the way you do.
+We rebuilt the collaboration engine from the ground up. Four changes worth knowing:
 
-That said, let's explore what makes this release special:
+**Multiplayer Canvas.** Real-time whiteboarding for up to 250 concurrent users, powered by a new CRDT engine. No lag. No conflicts.
 
-- **Multiplayer Canvas**: Real-time whiteboarding for up to 250 concurrent users with zero latency sync, powered by our new CRDT engine.
-- **Arcline Connect**: Native integrations with Slack, Linear, Figma, and GitHub -- no plugins, no setup, just seamless workflow.
-- **Edge Compute Mode**: Processing moves to the nearest edge node, cutting response times by 60% for distributed teams across 14 global regions.
-- **End-to-End Encryption**: SOC 2 Type II certified, with AES-256 encryption at rest and in transit.
+**Arcline Connect.** Native integrations with Slack, Linear, Figma, and GitHub. No plugins. Works the moment you sign in.
 
-It's important to note that this isn't about adding features for the sake of features. It's about building something that genuinely empowers teams to do their best work.
+**Edge Compute Mode.** Processing routes to the nearest of 14 global edge nodes. Response times drop 60% for distributed teams.
 
-On the one hand, we know change can be hard. But ultimately, we believe this is a pivotal step forward -- not just for Arcline, but for the future of collaborative software. We're incredibly grateful for the trust you've placed in us, and we can't wait to see what you build with v2.0.
+**End-to-End Encryption.** AES-256 at rest and in transit. SOC 2 Type II certified.
 
-Arcline v2.0 is available starting today on all Pro and Enterprise plans. Free tier users get access June 15. Pricing starts at $12/seat/month.
+Available today on Pro and Enterprise plans. Free tier access opens June 15. Pricing: $12/seat/month.
 
-Here are the key takeaways: faster performance, deeper integrations, enterprise-grade security, and a canvas that finally keeps up with your ideas.
-
-Give yourself grace as you explore the new features. We're here for you every step of the way.
+We built what we would want to use. Now it's yours.
 
 — Marco Feretti, CEO