# Paid Ads Brief — doany.ai Product Hunt Launch
**Date:** April 13, 2026 (campaign live April 14)
**Owner:** Alex (product lead, filling in for Jamie)
**Budget:** $2,500 for launch week (April 14–20)
**Goal:** 50 guided demo bookings

---

## Platform Recommendation: Google Ads (Search only)

**Why Google over LinkedIn:**
- LinkedIn CPCs are $8–15+ for B2B. At $2,500 budget, you'd get ~200 clicks max — not enough to hit 50 bookings.
- Google Search captures people *already looking* for workflow automation tools. They have intent. LinkedIn would be pushing cold.
- Google Ads account is set up and ready. No pixel history needed for Search — it works on keywords, not audience data.
- One person can manage a single Search campaign. LinkedIn requires more creative assets you don't have.

**Why not Meta:** Account isn't configured, no pixel data, and the product is B2B desktop-first — not a strong Meta fit.

---

## Campaign Structure

```
Account: doany.ai Google Ads
└── Campaign: GOOG_Search_NonBrand_Demo_PHLaunch_Apr26
    ├── Ad Group 1: "Workflow Automation"
    ├── Ad Group 2: "AI Automation / No-Code"
    └── Ad Group 3: "Zapier Alternative" (competitor-adjacent)
```

**Naming convention:** `GOOG_Search_NonBrand_Demo_PHLaunch_Apr26`

Keep it to ONE campaign with 3 ad groups. Do not fragment the budget.

---

## Keyword Targeting

### Ad Group 1: Workflow Automation (highest priority — 50% of budget)
**Exact match:**
- [workflow automation tool]
- [workflow automation software]
- [automate workflows]
- [workflow automation for teams]
- [automated workflow builder]

**Phrase match:**
- "workflow automation"
- "automate business workflows"
- "workflow builder"

### Ad Group 2: AI Automation / No-Code (30% of budget)
**Exact match:**
- [ai automation tool]
- [no code automation]
- [ai workflow builder]
- [automate tasks with ai]
- [no code workflow automation]

**Phrase match:**
- "ai automation platform"
- "no code automation tool"

### Ad Group 3: Competitor-Adjacent (20% of budget)
**Exact match:**
- [zapier alternative]
- [better than zapier]
- [zapier alternative for teams]
- [make.com alternative]
- [workflow automation alternative]

**Phrase match:**
- "zapier alternative"
- "make alternative"

> Note: These target people searching for alternatives — the ad copy does NOT name competitors. This is standard and policy-compliant.

### Negative Keywords (add these immediately)
- free
- tutorial
- course
- certification
- salary
- jobs
- hiring
- what is workflow automation (informational, not buying)
- open source
- github
- download
- wordpress
- excel
- google sheets

---

## Ad Copy

### Ad Group 1: Workflow Automation

**Ad A (Problem-Solve):**
| Field | Copy |
|-------|------|
| Headline 1 | AI Workflow Builder — Try Free |
| Headline 2 | Build Automations in Minutes |
| Headline 3 | No Code Required |
| Description 1 | Describe any task in plain English. Watch AI build a working workflow in under 5 minutes. Try the interactive demo — no signup needed. |
| Description 2 | 3,200+ teams in beta. Connect Slack, GitHub, Jira, and 50+ tools. Start automating in minutes, not weeks. |
| Final URL | https://doany.ai/demo?utm_source=google&utm_medium=paid&utm_campaign=ph-launch-apr26&utm_content=workflow-auto |

**Ad B (Social Proof):**
| Field | Copy |
|-------|------|
| Headline 1 | Automate Any Workflow With AI |
| Headline 2 | "Replaced 3 Automations in 1" |
| Headline 3 | See It Build in Real Time |
| Description 1 | Ops teams save 6+ hours a week. Describe your task, doany.ai builds the workflow. Try the live demo — see results in 5 minutes. |
| Description 2 | No-code workflow builder with 200+ skills and 50+ integrations. Join 3,200+ beta users. Book a free guided demo today. |
| Final URL | https://doany.ai/demo?utm_source=google&utm_medium=paid&utm_campaign=ph-launch-apr26&utm_content=workflow-auto-sp |

### Ad Group 2: AI Automation / No-Code

**Ad A:**
| Field | Copy |
|-------|------|
| Headline 1 | AI Automation — No Code Needed |
| Headline 2 | Describe It, doany Does It |
| Headline 3 | Try the Live Demo Free |
| Description 1 | Stop building automations step by step. Just describe what you want in plain English — AI builds a working workflow in minutes. |
| Description 2 | Connect 50+ tools. Set approval gates. Share with your team. See it work live in our 5-minute interactive demo. |
| Final URL | https://doany.ai/demo?utm_source=google&utm_medium=paid&utm_campaign=ph-launch-apr26&utm_content=ai-nocode |

### Ad Group 3: Competitor-Adjacent

**Ad A:**
| Field | Copy |
|-------|------|
| Headline 1 | Workflow Automation, Reimagined |
| Headline 2 | Describe Tasks — AI Builds Them |
| Headline 3 | Try the 5-Minute Demo |
| Description 1 | Tired of configuring automations step by step? Just describe what you need. AI builds, connects, and runs your workflow. No code. |
| Description 2 | 50+ integrations. Human-in-the-loop controls. 200+ pre-built skills. See why 3,200+ teams switched. Book a guided demo. |
| Final URL | https://doany.ai/demo?utm_source=google&utm_medium=paid&utm_campaign=ph-launch-apr26&utm_content=alt |

### Ad Extensions (apply at campaign level)

**Sitelinks:**
1. "See the Live Demo" → https://doany.ai/demo
2. "Book a Guided Demo" → https://doany.ai/demo#book (Calendly section)
3. "View Pricing" → https://doany.ai/pricing
4. "200+ Workflow Skills" → https://doany.ai/skills (if exists, else drop)

**Callout extensions:**
- No Code Required
- 5-Minute Interactive Demo
- 50+ Integrations
- Free 14-Day Trial
- Human-in-the-Loop Controls

**Structured snippets:**
- Types: Slack, GitHub, Jira, Notion, Google Workspace

---

## Budget & Bidding

| Setting | Value |
|---------|-------|
| **Total budget** | $2,500 over 7 days |
| **Daily budget** | $400/day (Mon–Fri), $250/day (Sat–Sun) |
| **Bid strategy** | Manual CPC to start (you have zero conversion data) |
| **Starting max CPC** | $4–6 for workflow/AI terms, $6–8 for competitor terms |
| **Expected CPC** | $3–7 range for B2B SaaS automation keywords |
| **Expected clicks** | 350–600 over the week |
| **Target CPA** | $50/demo booking (50 bookings from $2,500) |

> Switch to "Maximize Conversions" bid strategy ONLY after you have 15+ conversions tracked. Don't do it before — the algorithm needs data.

---

## Targeting Settings

| Setting | Value |
|---------|-------|
| **Location** | United States only |
| **Location option** | "Presence: People IN this location" (not "interest in") |
| **Language** | English |
| **Networks** | Search Network ONLY (uncheck Display Network and Search Partners) |
| **Ad schedule** | Monday–Friday, 7 AM – 8 PM (user's time zone). Reduced bids on weekends. |
| **Devices** | All devices, but set -20% bid adjustment on mobile (product is desktop-optimized) |

---

## Conversion Tracking Setup (ask Marcus to verify)

Before the campaign goes live, confirm these are firing in Google Ads:

| Conversion Action | Source | Event Name | Value |
|-------------------|--------|------------|-------|
| **Demo Completed** (secondary) | GA4 import | `demo_completed` | $5 |
| **Demo Booked** (primary) | GA4 import | `demo_booked` | $50 |

**How to set up:**
1. In Google Ads → Tools → Conversions → New → Import → Google Analytics 4
2. Select the `demo_booked` event → set as Primary conversion
3. Select the `demo_completed` event → set as Secondary (for observation, not bidding)
4. Verify by clicking an ad preview → completing the demo → checking real-time GA4

---

## Day-by-Day Playbook

### Sunday April 13 (TODAY)
- [ ] Set up campaign, ad groups, keywords, and ads in Google Ads (paused)
- [ ] Add negative keywords
- [ ] Set up ad extensions
- [ ] Ask Marcus to verify conversion tracking (GA4 → Google Ads import)
- [ ] Add UTM parameters to all final URLs
- [ ] Set daily budget to $400

### Monday April 14 (LAUNCH DAY)
- [ ] Unpause campaign at 6 AM PT (before PH goes live + email blast)
- [ ] Check ads are approved and serving by 8 AM PT
- [ ] Monitor spend pacing at 12 PM and 5 PM — adjust bids if underspending
- [ ] Check search terms report at end of day — add irrelevant terms as negatives
- [ ] Log: impressions, clicks, CTR, CPC, demo completions, demo bookings

### Tuesday April 15
- [ ] Review search terms report — aggressively add negatives
- [ ] Pause any ad with CTR < 1% after 200+ impressions
- [ ] Check which ad group is performing best — shift budget toward it
- [ ] Verify demo_booked conversions are matching Calendly bookings

### Wednesday April 16
- [ ] Mid-week check: are you pacing toward 50 bookings?
- [ ] If CPC is too high (>$8): lower bids, pause expensive keywords
- [ ] If CTR is too low (<2%): rewrite underperforming ad copy
- [ ] If no bookings yet: check landing page → demo → Calendly flow for friction

### Thursday–Friday April 17–18
- [ ] Consolidate: pause losing keywords and ad groups
- [ ] Push remaining budget into top performers
- [ ] If you have 15+ conversions: consider switching to Maximize Conversions
- [ ] Write new ad variations for winning themes

### Saturday–Sunday April 19–20
- [ ] Reduce daily budget to $250
- [ ] Light monitoring only — let it run
- [ ] End of week: compile results for Jamie's return on April 21

---

## Realistic Expectations

| Metric | Conservative | Target | Stretch |
|--------|-------------|--------|---------|
| Total spend | $2,500 | $2,500 | $2,500 |
| Clicks | 350 | 500 | 650 |
| Avg CPC | $7.00 | $5.00 | $3.85 |
| Demo page visits | 300 | 450 | 600 |
| Demo completions (15%) | 45 | 68 | 90 |
| Demo bookings (10% of completions) | 20 | 35 | 50 |
| CPA (per booking) | $125 | $71 | $50 |

> Honest take: 50 bookings from $2,500 in paid alone is aggressive. The $50 CPA target assumes strong landing page conversion. A more realistic paid-only target is 25–35 bookings. The rest of the 50 will come from organic PH traffic + email blast + social. That's fine — paid amplifies the launch, it doesn't need to carry it alone.

---

## What NOT to Do

1. **Don't turn on Display Network** — it will eat your budget on junk placements
2. **Don't use broad match keywords** — you'll get garbage traffic with no conversion history
3. **Don't set a target CPA bid strategy on day 1** — Google needs conversion data first
4. **Don't pause and restart the campaign repeatedly** — it resets learning
5. **Don't touch bids more than once per day** — let data accumulate
6. **Don't create a separate Meta or LinkedIn campaign** — focus on one platform this week
7. **Don't stress about Quality Score day 1** — it takes a few days to stabilize

---

## Handoff Notes for Jamie (April 21)

When Jamie returns, share:
- Total spend, CPC, CTR, conversions by ad group
- Search terms report (what people actually searched)
- Which ads won/lost and why
- Recommended next steps: scale winners, add LinkedIn for retargeting, cut 15/30s video for YouTube

---

*Brief prepared April 13, 2026. Budget: $2,500. Platform: Google Search. Goal: demo bookings.*