# Site Structure — templates.doany.ai > URL hierarchy, information architecture, and internal linking plan --- ## Domain Strategy - **Primary domain:** `templates.doany.ai` (subdomain of main brand) - **Rationale:** Inherits some trust from `doany.ai` while maintaining a focused topical authority for templates - **Ensure:** Proper cross-linking between `doany.ai` and `templates.doany.ai` --- ## URL Hierarchy ``` templates.doany.ai/ ├── / # Homepage — template gallery + value prop ├── /templates/ # Template gallery index (filterable) │ ├── /templates/marketing/ # Category hub: Marketing Automation │ │ ├── /templates/marketing/content-pipeline │ │ ├── /templates/marketing/social-scheduling │ │ ├── /templates/marketing/seo-audit-workflow │ │ └── /templates/marketing/email-campaign-builder │ ├── /templates/sales/ # Category hub: Sales Workflows │ │ ├── /templates/sales/lead-scoring │ │ ├── /templates/sales/outreach-sequence │ │ ├── /templates/sales/crm-enrichment │ │ └── /templates/sales/deal-pipeline-automation │ ├── /templates/support/ # Category hub: Customer Support │ │ ├── /templates/support/ticket-routing │ │ ├── /templates/support/auto-response │ │ ├── /templates/support/knowledge-base-updater │ │ └── /templates/support/csat-analysis │ ├── /templates/data/ # Category hub: Data & Analytics │ │ ├── /templates/data/report-generation │ │ ├── /templates/data/data-cleaning │ │ ├── /templates/data/dashboard-updater │ │ └── /templates/data/anomaly-detection │ ├── /templates/engineering/ # Category hub: Engineering │ │ ├── /templates/engineering/code-review │ │ ├── /templates/engineering/ci-cd-automation │ │ ├── /templates/engineering/incident-response │ │ └── /templates/engineering/release-notes-generator │ └── /templates/hr/ # Category hub: HR & Operations │ ├── /templates/hr/onboarding-flow │ ├── /templates/hr/policy-updater │ ├── /templates/hr/scheduling-assistant │ └── /templates/hr/performance-review │ ├── /use-cases/ # Solution pages by persona/industry │ ├── /use-cases/operations-managers │ ├── /use-cases/team-leads │ ├── /use-cases/freelancers │ ├── /use-cases/developers │ ├── /use-cases/startups │ └── /use-cases/mid-market │ ├── /integrations/ # Integration pages (programmatic SEO) │ ├── /integrations/slack │ ├── /integrations/hubspot │ ├── /integrations/salesforce │ ├── /integrations/github │ ├── /integrations/google-workspace │ ├── /integrations/jira │ └── /integrations/[tool-slug] # Expandable │ ├── /compare/ # Comparison pages │ ├── /compare/zapier │ ├── /compare/clickup │ ├── /compare/notion │ ├── /compare/airtable │ ├── /compare/asana │ └── /compare/n8n │ ├── /blog/ # Content hub │ ├── /blog/[slug] # Individual posts │ └── /blog/category/[category] # Category archives │ ├── /docs/ # Documentation │ ├── /docs/getting-started │ ├── /docs/template-format │ ├── /docs/api │ └── /docs/[slug] │ ├── /community/ # Community marketplace (Phase 3+) │ ├── /community/submit │ └── /community/[username]/[template] │ ├── /pricing # Pricing page ├── /about # About doany.ai templates ├── /contact # Contact + support ├── /changelog # Product updates ├── /privacy # Privacy policy └── /terms # Terms of service ``` --- ## Page Types & Specifications ### 1. Homepage (`/`) **Purpose:** Conversion gateway + template discovery **Target Keywords:** "AI workflow templates", "AI automation templates" **Content Requirements:** - Hero: Value prop + search/filter bar for templates - Featured templates grid (6-8 top templates) - Category cards linking to each `/templates/[category]/` - Social proof: user count, companies using, testimonials - Integration logos - "How it works" section (3-step) - CTA: "Browse Templates" / "Get Started Free" **Schema:** `Organization`, `WebSite`, `SearchAction`, `SoftwareApplication` --- ### 2. Category Hub Pages (`/templates/[category]/`) **Purpose:** Topical authority pillar + category browsing **Target Keywords:** "AI [category] templates", "[category] automation templates" **Content Requirements:** - Category description (200-400 words) explaining AI workflow value for this function - Filterable template grid (by complexity, tools, popularity) - "Why automate [category] with AI" section - Related categories sidebar - FAQ section (3-5 questions) **Schema:** `ItemList`, `CollectionPage`, `BreadcrumbList`, `FAQPage` --- ### 3. Individual Template Pages (`/templates/[category]/[template-slug]`) **Purpose:** Conversion + long-tail SEO **Target Keywords:** "AI [specific workflow] template", "[task] automation template" **Content Requirements:** - Template name + one-line description - Visual preview (workflow diagram / screenshot) - "Use This Template" CTA (above fold) - Overview section: what it does, who it's for, time saved - Step-by-step workflow breakdown - Required integrations with links to integration pages - Customization options - Output examples / sample results - Related templates (3-4) - User reviews (when available, Phase 3+) **Schema:** `SoftwareApplication`, `HowTo`, `Product`, `BreadcrumbList`, `AggregateRating` (Phase 3+) **Programmatic SEO Note:** Template pages are the core pSEO opportunity. Each page must have: - Unique 150+ word description (not just variable swaps) - Real workflow screenshots/diagrams - Specific metrics (e.g., "saves ~3 hours/week") - Genuine differentiation from other template pages --- ### 4. Use Case Pages (`/use-cases/[persona-slug]`) **Purpose:** MOFU — match persona intent to templates **Target Keywords:** "AI workflows for [role]", "[persona] automation templates" **Content Requirements:** - Persona description and pain points (300-500 words) - Curated template recommendations (5-8 per persona) - "Day in the life" before/after comparison - Testimonial from persona match - CTA to relevant template category **Schema:** `Article`, `BreadcrumbList`, `ItemList` --- ### 5. Integration Pages (`/integrations/[tool-slug]`) **Purpose:** Long-tail capture + programmatic SEO **Target Keywords:** "AI workflow [tool name]", "[tool] AI automation" **Content Requirements:** - Tool description + doany.ai integration overview - Templates that use this integration (linked list) - Setup instructions (brief) - Supported triggers and actions - "Why automate [tool] with AI" section **Schema:** `SoftwareApplication`, `HowTo`, `BreadcrumbList` --- ### 6. Comparison Pages (`/compare/[competitor-slug]`) **Purpose:** BOFU — capture "[competitor] alternative" traffic **Target Keywords:** "doany.ai vs [competitor]", "[competitor] alternative for AI workflows" **Content Requirements:** - Fair feature comparison table - "Best for" summary for each product - Key differentiators (AI-native, open format, community) - Migration guide / switching section - CTA to start free **Schema:** `Product`, `ItemList`, `BreadcrumbList` --- ### 7. Blog Posts (`/blog/[slug]`) **Purpose:** TOFU awareness + topical authority + backlink attraction **Target Keywords:** Varies per post **Content Requirements:** - 1,200-2,500 words depending on topic - Author bio with credentials - Internal links to relevant templates (2-4 per post) - Visual assets (diagrams, screenshots, charts) - Updated date for freshness signals **Schema:** `Article`, `BlogPosting`, `Person` (author), `BreadcrumbList` --- ## Internal Linking Strategy ### Hub-and-Spoke Model ``` Homepage ├── links to → all 6 Category Hubs ├── links to → featured Template Pages └── links to → Use Case pages Category Hub (/templates/marketing/) ├── links to → all Template Pages in category ├── links to → related Category Hubs (sidebar) ├── links to → relevant Integration Pages └── links to → relevant Blog Posts Template Page (/templates/marketing/content-pipeline) ├── links to → parent Category Hub (breadcrumb) ├── links to → required Integration Pages ├── links to → 3-4 related Template Pages ├── links to → relevant Use Case page └── links to → relevant Blog Post (if exists) Blog Post (/blog/automate-content-marketing-with-ai) ├── links to → 2-4 relevant Template Pages ├── links to → relevant Category Hub └── links to → relevant Use Case page ``` ### Linking Rules 1. **Every template page** must link to its parent category hub (breadcrumb) and 3+ sibling templates 2. **Every category hub** must link to the homepage and all sibling category hubs 3. **Every blog post** must link to at least 2 template pages and 1 category hub 4. **Every integration page** must link to all templates that use that integration 5. **Comparison pages** link to the homepage, relevant templates, and the pricing page 6. **Max 100 internal links per page** to avoid dilution --- ## Breadcrumb Structure ``` Home > Templates > Marketing > Content Pipeline Template Home > Templates > Sales > Lead Scoring Template Home > Use Cases > Operations Managers Home > Integrations > Slack Home > Compare > Zapier vs doany.ai Home > Blog > [Post Title] ``` Implement `BreadcrumbList` schema on every page. --- ## Sitemap Strategy ### Primary Sitemap (`/sitemap.xml`) Index sitemap linking to: - `/sitemap-pages.xml` — core pages (homepage, pricing, about, etc.) - `/sitemap-templates.xml` — all template pages - `/sitemap-categories.xml` — category hub pages - `/sitemap-integrations.xml` — integration pages - `/sitemap-blog.xml` — blog posts - `/sitemap-use-cases.xml` — use case pages - `/sitemap-compare.xml` — comparison pages ### Priority Scoring | Page Type | Priority | Change Frequency | |---|---|---| | Homepage | 1.0 | weekly | | Category Hubs | 0.9 | weekly | | Template Pages | 0.8 | monthly | | Use Case Pages | 0.7 | monthly | | Comparison Pages | 0.7 | monthly | | Blog Posts | 0.6 | as published | | Integration Pages | 0.6 | monthly | | Docs | 0.5 | as updated | | Legal/Static | 0.3 | yearly | --- ## Robots.txt ``` User-agent: * Allow: / Disallow: /api/ Disallow: /admin/ Disallow: /preview/ Disallow: /_next/ Disallow: /auth/ Sitemap: https://templates.doany.ai/sitemap.xml ``` --- ## Technical Requirements ### URL Rules - All lowercase, hyphen-separated - No trailing slashes (redirect `/templates/` → `/templates`) - No query parameters for content pages (use path-based routing) - Canonical tags on every page - 301 redirects for any URL changes ### Pagination - Category hubs with 20+ templates use infinite scroll with `rel="next"` hints - Blog archive uses `/blog/page/2`, `/blog/page/3` with canonical to page 1 ### Multi-Language (Future) - Prepare `hreflang` architecture for `/en/`, `/es/`, `/fr/`, `/de/`, `/ja/` - Not for launch — Phase 4 consideration