Let me explore the project first to understand the company context, then generate the outreach materials.

Here's the complete follow-up pack.

INVESTOR 1: Priya Sharma — Canopy Seed Fund

Note to David (for the Priya intro)

David — thanks again for coffee yesterday. Here's the blurb for Priya below. Given Canopy's portfolio (Speakeasy, Depot, and the recent API monitoring investment), Layup fits squarely in her infra thesis. We're at $38K MRR with 22% MoM growth and no sales team — she mentioned she likes seeing metrics early, so I've included them. Appreciate you making this intro.

— Alex

Forwardable Blurb (Priya) — 88 words

Layup is an API-first migration engine that lets engineering teams move between cloud services, databases, and internal tools without rewriting integration code. Founded by Alex Reeves (ex-Stripe payments infra) and Jordan Kato (ex-Datadog pipeline). Currently at $38K MRR, growing 22% MoM, with 14 paying customers including Ramp, Vanta, and Replit. 100% logo retention, 138% NRR. Schema-aware diffing catches breaking changes before migrations run — reduces migration time from 6 weeks to 3 days. Raising a $2.5M seed with $800K committed.

Follow-Up Email 1 — Day 4–5 after intro

Subject: Layup — quick context + one question

Hi Priya,

Following up on David's intro. A few concrete data points since Layup maps directly to what Canopy backs with Speakeasy and Depot:

• 14 paying customers, $38K MRR, 22% MoM growth — no sales team
• Ramp is paying $4,200/mo to migrate internal tooling from legacy REST services
• Vanta uses us for SOC 2 compliance data pipeline migrations at $3,800/mo
• 100% logo retention across our 6-month cohort, 138% NRR

We price per migration run, not per seat — usage-based, same model as Speakeasy. Our pipeline sits at $210K ARR in active trials.

Would 25 minutes work this week or next? Happy to walk through the product and how we're thinking about expanding integration coverage from 18 to 40+.

Alex Reeves CEO, Layup | ex-Stripe payments infra

Follow-Up Email 2 — Day 10–12

Subject: Layup — closing the loop

Hi Priya,

Wanted to share one update before I drop off your radar: we closed two new contracts last week, bringing MRR to ~$42K. Both came inbound from teams that hit the same wall — rewriting integration code every time they swap a vendor or internal service.

I know Canopy recently led a round in an API monitoring company. Layup sits one layer deeper — we handle the actual migration when teams act on what monitoring surfaces. Happy to dig into that overlap if it's useful.

If the timing isn't right, no worries at all. Otherwise, I can make any 25-minute slot work.

Alex

INVESTOR 2: Marcus Webb — Angel

Note to David (for the Marcus intro)

David — here's the Marcus blurb. Given his Plaid background, he'll immediately get the API integration pain we solve. Our Ramp and Vanta contracts are in his world. And the "picks and shovels" framing from his recent podcast is basically our pitch — infrastructure tooling that every team migrating services needs. Thanks for connecting us.

— Alex

Forwardable Blurb (Marcus) — 86 words

Layup is an API-first migration engine — engineering teams move between cloud services, databases, and internal tools without rewriting integration code. Built by Alex Reeves (ex-Stripe payments infra) and Jordan Kato (ex-Datadog pipeline). $38K MRR, 22% MoM growth, 14 paying customers including Ramp, Vanta, and Replit. Zero customer churn, 138% net revenue retention. Schema-aware diffing catches breaking changes pre-migration, cutting migration time from 6 weeks to 3 days. Raising a $2.5M seed, $800K committed. Usage-based pricing, no seat licenses.

Follow-Up Email 1 — Day 4–5 after intro

Subject: Layup — migrations infra, ex-Stripe + ex-Datadog team

Hi Marcus,

Following up on David's intro. Your "picks and shovels" framing from your recent podcast is exactly how we think about Layup — we're the infrastructure layer underneath every team that needs to move between services without rewriting integration code.

Given your time at Plaid, you've seen this problem at scale. A few numbers:

• $38K MRR, 22% MoM, no sales team
• Ramp pays $4,200/mo for internal tooling migrations; Vanta pays $3,800/mo for compliance pipeline migrations
• 100% logo retention, 138% NRR
• Schema-aware diffing cuts migration time from 6 weeks to 3 days

We're raising a $2.5M seed with $800K committed. Your check size and focus fit well.

Are you at Founders Summit next week? Would be great to meet in person. Otherwise, happy to do 20 minutes on a call.

Alex Reeves CEO, Layup | ex-Stripe payments infra

Follow-Up Email 2 — Day 10–12

Subject: Layup — one update, then I'll let it rest

Hi Marcus,

Quick update: our pipeline just crossed $210K ARR in active trials, and we signed two new contracts last week. Every deal follows the same pattern — an eng team realizes they're spending 4–6 weeks rewriting integration code for a migration that should take days.

We're at 18 supported integrations and using the seed to get to 40+. The compounding effect is real: each new integration makes existing customers expand (hence 138% NRR).

If the timing works, I'd value 20 minutes — especially given what you built at Plaid around API integrations. If not, no hard feelings.

Alex

Personalization notes — gaps to fill before sending:

• Priya: Her Substack post title about seed-stage dev tools is referenced indirectly but not by name. If you can find the exact title, swap it into Follow-Up 1's opener for a stronger hook.
• Marcus: The podcast title/platform is referenced generically. If you find it, name it directly in Follow-Up 1.
• MRR update in day 10–12 emails: I used ~$42K as a projected number. Replace with actuals when you send.