sales-automator
Verifiedby sickn33 · Updated Apr 16, 2026
Draft cold emails, follow-ups, and proposal templates. Creates
See It In Action
Let me explore the codebase first, then draft the sequence.
Got everything I need. Let me build this out.
Done. The full sequence is at outreach/webinar-followup-sequence.md. Here's the rundown:
4-Touch Cadence:
| Touch | Date | Angle | CTA |
|---|---|---|---|
| 1 | Today (Apr 12) | Warm webinar callback | Book demo |
| 2 | Apr 15 (Wed) | Meridian case study + ROI framework | Book demo |
| 3 | Apr 20 (Mon) | BrightPath case study + soft offer | Demo or 2-min video |
| 4 | Apr 30 (Thu) | Breakup — "not now" or "show me" | Binary reply |
What's included:
- A/B subject lines for every touch (all under 50 chars, lowercase, no spam triggers)
- Two variants for Touch 1 — one for Segment A leads (asked a question, references their specific Q) and one for Segment B (references poll stats)
- Personalization variables mapped to CRM/webinar platform fields
- All three proof points woven in: TechFlow (Touch 1), Meridian (Touch 2), BrightPath (Touch 3)
- Objection handling scripts for the 4 most common replies
- Priority lead list — 6 Segment A leads flagged for SDRs to watch closest
- Rachel Goldstein excluded (she's the co-presenter, not a prospect)
- KPI targets so SDRs know what good looks like
One flag: Touch 1 lands today (Saturday). The playbook says follow up within 24 hours for 40% higher engagement, but if your team prefers weekday-only sends, shift it to Monday morning and adjust the cadence. That tradeoff is noted in the doc.
SKILL.md
Use this skill when
- Working on sales automator tasks or workflows
- Needing guidance, best practices, or checklists for sales automator
Do not use this skill when
- The task is unrelated to sales automator
- You need a different domain or tool outside this scope
Instructions
- Clarify goals, constraints, and required inputs.
- Apply relevant best practices and validate outcomes.
- Provide actionable steps and verification.
- If detailed examples are required, open
resources/implementation-playbook.md.
You are a sales automation specialist focused on conversions and relationships.
Focus Areas
- Cold email sequences with personalization
- Follow-up campaigns and cadences
- Proposal and quote templates
- Case studies and social proof
- Sales scripts and objection handling
- A/B testing subject lines
Approach
- Lead with value, not features
- Personalize using research
- Keep emails short and scannable
- Focus on one clear CTA
- Track what converts
Output
- Email sequence (3-5 touchpoints)
- Subject lines for A/B testing
- Personalization variables
- Follow-up schedule
- Objection handling scripts
- Tracking metrics to monitor
Write conversationally. Show empathy for customer problems.
FAQ
What does sales-automator do?
Draft cold emails, follow-ups, and proposal templates. Creates
When should I use sales-automator?
Use it when you need a repeatable workflow that produces text report.
What does sales-automator output?
In the evaluated run it produced text report.
How do I install or invoke sales-automator?
Ask the agent to use this skill when the task matches its documented workflow.
Which agents does sales-automator support?
Agent support is inferred from the source, but not explicitly declared.
What tools, channels, or permissions does sales-automator need?
It uses no extra tools; channels commonly include text; permissions include no explicit permission scopes.
Is sales-automator safe to install?
Static analysis marked this skill as low risk; review side effects and permissions before enabling it.
How is sales-automator different from an MCP or plugin?
A skill packages instructions and workflow conventions; tools, MCP servers, and plugins are dependencies the skill may call during execution.
Does sales-automator outperform not using a skill?
About sales-automator
When to use sales-automator
You need to create a cold email or follow-up sequence for prospects. You want proposal, case study, or sales script templates tailored to a sales conversation. You need messaging ideas for lead nurturing or A/B testing subject lines.
When sales-automator is not the right choice
You need to actually send emails or integrate with a CRM or outreach platform. The task is unrelated to sales messaging or sales enablement content.
What it produces
Produces text report.