seo-plan
Verifiedby sickn33 · Updated Apr 16, 2026
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", or "SEO roadmap".
See It In Action
Let me explore the codebase first, then build your SEO plan.
Good, I have the full brief and templates. Now let me run competitive research and build the plan.
Let me run competitive research on all five benchmarks in parallel.
Now let me get deeper competitive intelligence on traffic and keyword gaps.
Good competitive data collected. Now let me build all five deliverables. I'll write them in parallel.
All five deliverables are ready for your GTM review. Here's the summary:
Deliverables
| File | What's Inside |
|---|---|
| SEO-STRATEGY.md | Master plan — positioning, keyword clusters, architecture overview, E-E-A-T, KPI targets, budget |
| COMPETITOR-ANALYSIS.md | Deep benchmarks on Zapier, ClickUp, Notion, Airtable, Asana — with gap analysis and opportunities |
| SITE-STRUCTURE.md | Full URL hierarchy, 7 page types with specs, schema markup plan, internal linking rules, sitemap strategy |
| CONTENT-CALENDAR.md | 12-month content roadmap — 5 keyword tiers, exact titles/dates for Phase 1-2, cadence for Phase 3-4 |
| IMPLEMENTATION-ROADMAP.md | 4-phase action plan with week-by-week tasks, owners, exit criteria, risk mitigation, tool budget |
Key Strategic Insight
"AI workflow templates" is unowned territory. All five competitors have DA 88-93 and millions of visits, but none are AI-native. They bolt AI onto project management (ClickUp/Asana), integrations (Zapier), documents (Notion), or databases (Airtable). doany.ai can own this emerging category by being first to market with dedicated, high-quality AI workflow template content.
The Numbers
| Metric | 3 Month | 6 Month | 12 Month |
|---|---|---|---|
| Organic Traffic | 10K/mo | 50K/mo | 200K/mo |
| Indexed Pages | 50 | 100 | 200+ |
| Top-20 Rankings | 10 | 30 | 75+ |
| Monthly Budget | $320-620 | $320-620 | $2.8-5.6K (scaled) |
Critical First Move
Week 1 post-approval: ship the technical infrastructure + 4 template pages targeting low-competition "AI [task] template" long-tails. These are the keywords no competitor is chasing.
Sources:
Permissions
| Scope | Description |
|---|---|
| filesystem:read | |
| filesystem:write | |
| network:outbound |
SKILL.md
Strategic SEO Planning
When to Use
- Use when building an SEO strategy or roadmap for a new or existing site.
- Use when planning content, architecture, and implementation phases together.
- Use when the user asks for an SEO plan rather than a point-in-time audit.
Process
1. Discovery
- Business type, target audience, competitors, goals
- Current site assessment (if exists)
- Budget and timeline constraints
- Key performance indicators (KPIs)
2. Competitive Analysis
- Identify top 5 competitors
- Analyze their content strategy, schema usage, technical setup
- Identify keyword gaps and content opportunities
- Assess their E-E-A-T signals
- Estimate their domain authority
3. Architecture Design
- Load industry template from
assets/directory - Design URL hierarchy and content pillars
- Plan internal linking strategy
- Sitemap structure with quality gates applied
- Information architecture for user journeys
4. Content Strategy
- Content gaps vs competitors
- Page types and estimated counts
- Blog/resource topics and publishing cadence
- E-E-A-T building plan (author bios, credentials, experience signals)
- Content calendar with priorities
5. Technical Foundation
- Hosting and performance requirements
- Schema markup plan per page type
- Core Web Vitals baseline targets
- AI search readiness requirements
- Mobile-first considerations
6. Implementation Roadmap (4 phases)
Phase 1: Foundation (weeks 1-4)
- Technical setup and infrastructure
- Core pages (home, about, contact, main services)
- Essential schema implementation
- Analytics and tracking setup
Phase 2: Expansion (weeks 5-12)
- Content creation for primary pages
- Blog launch with initial posts
- Internal linking structure
- Local SEO setup (if applicable)
Phase 3: Scale (weeks 13-24)
- Advanced content development
- Link building and outreach
- GEO optimization
- Performance optimization
Phase 4: Authority (months 7-12)
- Thought leadership content
- PR and media mentions
- Advanced schema implementation
- Continuous optimization
Industry Templates
Load from assets/ directory:
saas.md: SaaS/software companieslocal-service.md: Local service businessesecommerce.md: E-commerce storespublisher.md: Content publishers/mediaagency.md: Agencies and consultanciesgeneric.md: General business template
Output
Deliverables
SEO-STRATEGY.md: Complete strategic planCOMPETITOR-ANALYSIS.md: Competitive insightsCONTENT-CALENDAR.md: Content roadmapIMPLEMENTATION-ROADMAP.md: Phased action planSITE-STRUCTURE.md: URL hierarchy and architecture
KPI Targets
| Metric | Baseline | 3 Month | 6 Month | 12 Month |
|---|---|---|---|---|
| Organic Traffic | ... | ... | ... | ... |
| Keyword Rankings | ... | ... | ... | ... |
| Domain Authority | ... | ... | ... | ... |
| Indexed Pages | ... | ... | ... | ... |
| Core Web Vitals | ... | ... | ... | ... |
Success Criteria
- Clear, measurable goals per phase
- Resource requirements defined
- Dependencies identified
- Risk mitigation strategies
DataForSEO Integration (Optional)
If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.
Error Handling
| Scenario | Action |
|---|---|
| Unrecognized business type | Fall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template. |
| No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. |
| Industry template not found | Check assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output. |
FAQ
What does seo-plan do?
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", or "SEO roadmap".
When should I use seo-plan?
Use it when you need a repeatable workflow that produces text report.
What does seo-plan output?
In the evaluated run it produced text report.
How do I install or invoke seo-plan?
Ask the agent to use this skill when the task matches its documented workflow.
Which agents does seo-plan support?
Agent support is inferred from the source, but not explicitly declared.
What tools, channels, or permissions does seo-plan need?
It uses no extra tools; channels commonly include text; permissions include filesystem:read, filesystem:write, network:outbound.
Is seo-plan safe to install?
Static analysis marked this skill as medium risk; review side effects and permissions before enabling it.
How is seo-plan different from an MCP or plugin?
A skill packages instructions and workflow conventions; tools, MCP servers, and plugins are dependencies the skill may call during execution.
Does seo-plan outperform not using a skill?
About seo-plan
When to use seo-plan
You need a full SEO roadmap for a new website launch. You want a structured content and site architecture plan for an existing site. You need competitor-informed SEO planning with phased implementation steps.
When seo-plan is not the right choice
You need a technical SEO audit with direct integrations to analytics or search platforms. You want automated keyword data from external SEO APIs that are not configured.
What it produces
Produces text report.